ACF 5.10 Introduces Block API v2 Support, Block Preloading, and Security Improvements

ACF Solicits Lifetime License Holders for Contributions, Urging Them to Purchase Annual Subscriptions

Posted by WP Tavern on November 30, 2021 at 2:17 pm
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The Advanced Custom Fields (ACF) marketing team at Delicious Brains kicked up a sandstorm over the weekend after it emailed its lifetime license holders, asking them to consider signing up for a discounted subscription. Despite Delicious Brains’ explicit promise that they would never be required to pay for ACF updates in the future, the sales email insinuates that the development team is in need of appreciation in the form of annual paid subscriptions: I know you already have a lifetime license for ACF Pro, but I’m hoping you’ll consider signing up for a discounted subscription to support our ongoing work in continuing to improve Advanced Custom Fields.We’ve shipped two major releases (5.10 and 5.11) since we took over development of the plugin from Elliot in June, including a full-featured REST API! If you’re a fan of the work we’ve done so far, nothing will show our developers that you appreciate them more than signing up for an ACF Pro subscription, especially since you already have a lifetime license. This bewildering pitch to lifetime license holders landed in email boxes on the Friday after Thanksgiving in the US. It drew more attention after Paul Charlton, creator of WPTuts, tweeted a screenshot…

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