Google Launches Search Console Insights, a User-Friendly Content Performance Overview

AMP Has Irreparably Damaged Publishers’ Trust in Google-led Initiatives

Posted by WP Tavern on November 5, 2021 at 9:21 pm
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The Chrome Dev Summit concluded earlier this week. Announcements and discussions on hot topics impacting the greater web community at the event included Google’s Privacy Sandbox initiative, improvements to Core Web Vitals and performance tools, and new APIs for Progressive Web Apps (PWAs).   Paul Kinlan, Lead for Chrome Developer Relations, highlighted the latest product updates on the Chromium blog, what he identified as Google’s “vision for the web’s future and examples of best-in-class web experiences.” During an (AMA) live Q&A session with Chrome Leadership, ex-AMP Advisory Board member Jeremy Keith asked a question that echoes the sentiments of developers and publishers all over the world who are viewing Google’s leadership and initiatives with more skepticism: Given the court proceedings against AMP, why should anyone trust FLOC or any other Google initiatives ostensibly focused on privacy? The question drew a tepid response from Chrome leadership who avoided giving a straight answer. Ben Galbraith fielded the question, saying he could not comment on the AMP-related legal proceedings but focused on the Privacy Sandbox: I think it’s important to note that we’re not asking for blind trust with the Sandbox effort. Instead, we’re working in the open, which means that we’re sharing our ideas…

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