Social Image Generator plugin

Automattic Acquires Social Image Generator Plugin, Plans to Integrate with Jetpack

Posted by WP Tavern on September 8, 2021 at 9:00 pm
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Automattic has acquired the Social Image Generator plugin, a commercial product that automatically creates social share images for WordPress content from a set of fully customizable templates. The plugin launched in February 2021, with a starting price of $39/year but is now closed to new sales. Daniel Post, the plugin’s creator, is joining Automattic to continue developing it as a new addition to Jetpack’s social media tools. Automattic is always on the prowl for companies that are doing something interesting in the WordPress ecosystem. The Social Image Generator plugin expertly captured a new niche with an interface that feels like a natural part of WordPress and impressed our chief plugin critic, Justin Tadlock, in a recent review. “Automattic approached me and let me know they were fans of my plugin,” Post said. “And then we started talking to see what it would be like to work together. We were actually introduced by Chris Coyier from CSS-Tricks, who uses both our products.” The Social Image Generator plugin has always been a commercial-only product, which tends to limit a plugin’s reach within a market that has been so heavily trained on the freemium model. Its acquisition will undoubtedly get it into the hands…

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