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Building a People First Business with Lauren Kennedy

Posted by How I Built It on October 3, 2021 at 11:02 pm
Sometimes you know you’re destined to run your own business. You work for companies and realize that you can’t really work within the confines of a corporate structure. It’s something I realized pretty much in high school. And it’s something today’s guest, Lauren Kennedy, has known all her life. Realizing then, she took her drive and built a marketing automation company…with a twist. While both marketing and automation can be terms associated with the impersonal,
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How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.