How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Want to Grow Your Business? Stop Using Someone Else’s Playbook with Cara Chace
Starting a business has never been easier. We can now sign up for a free ConvertKit account, get a nice-looking landing page,…
Define Your Business’s Values to Prevent Burnout with Shante Cofield
“Get a real job.” “If you’re going to start a business, you need to grow.” “Hustle.” If you’re starting a business, you’ve…
Creating Sponsorable Content with Melanie Deziel
Posted by How I Built It on September 12, 2022 at 12:26 am

Creating Sponsorable Content with Melanie Deziel

Perhaps it’s fitting that today’s interview is a play in 3 acts. After all, I’m talking to Melanie Deziel, speaker, author, and…
Building a Niche Podcast and Newsletter Through Free Content with Jeff Utecht
Imagine being perfectly positioned to deal with the pandemic from a k-12 school’s standpoint. That’s Jeff Utecht. Instead of just being in…
My Failed Attempt at Building a Community
Posted by How I Built It on August 29, 2022 at 5:00 am

My Failed Attempt at Building a Community

When I was in college, building a community felt pretty easy. Have some event, get free food, people come, people talk. Maybe…
Want to be a Better Podcast Guest? Be Open and Honest with Sara Loretta
Today’s episode is a little different. Sara Loretta and I met through Jay Clouse’s Creative Companion Club. I mentioned I was offering…
Live Coaching: Growing Your Podcast Through Your Website with Scott Cowan
It’s another live coaching call. Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about…
Introducing Make Money Podcasting
Posted by How I Built It on August 10, 2022 at 9:08 am

Introducing Make Money Podcasting

Interested in starting or growing a podcast that actually generates revenue? Check out my new show, Make Money Podcasting!  Listen to all…
Finding Hope in Grief as a Creator with Sherry Walling
We all deal with grief. It could be the loss of a loved one. Maybe the loss of a job. Or the…
Finding and Converting Leads with Good Content with Anna Tutckaia
Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous…