How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Generosity and the Future: My Favorite Christmas Story
Most attempts to start a community these days feel a lot like the approach the Underpants Gnomes from South Park took in…
Generosity and the Future: My Favorite Christmas Story
Molly Keyser made half-a-million dollars selling a 15-page, $59 eBook without spending money on ads. How do you ask? She created something…
Generosity and the Future: My Favorite Christmas Story
We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth…
Generosity and the Future: My Favorite Christmas Story
Posted by How I Built It on January 9, 2023 at 1:46 am

The Year of Budgets

I know what you’re thinking. Budgets? That’s what you’re going to base your entire year on. I know this because that’s what…
Generosity and the Future: My Favorite Christmas Story
Posted by How I Built It on December 8, 2022 at 11:59 am

Kindle Scribe: Initial Thoughts

Earlier this year, Amazon announced the Kindle Scribe — their competitor to the reMarkable 2. It’s more affordable, they had an initial deal…
Generosity and the Future: My Favorite Christmas Story
Posted by How I Built It on December 4, 2022 at 11:31 pm

Automating my Home for the Holidays

The show is on break, but that’s not preventing me from adding a bonus episode or two! It’s no secret I love…
How to get the Best Copy for Your Sales Pages with Ame Proietti
It’s the time of the year were small business owners and creators have some extra time to tinker with (or fully redesign)…
Groundhogg: Your All-in-One Marketing Tool
It’s a good old fashioned podcast swap with Good People, Cool Things! I really enjoy this show, and the interview we have queued…
Groundhogg: Your All-in-One Marketing Tool
Posted by How I Built It on November 16, 2022 at 1:58 am

Groundhogg: Your All-in-One Marketing Tool

How I Built Bits is back, and better than ever! The focus on the show moving forward will be highlighting helpful tools…
REAIR: Building a Cohort-Based Course with Jennifer Bourn
With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would…