How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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How to Figure Out What to Automate
Posted by How I Built It on April 17, 2023 at 3:06 am

How to Figure Out What to Automate

It’s another Automated Solopreneur episode! Today I’m telling you 4 types of tasks you can automate – as well as questions you…
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How to Actually Sell to Your Email List with Samar Owais
Posted by How I Built It on April 16, 2023 at 9:04 pm

How to Actually Sell to Your Email List with Samar Owais

Something I (and perhaps you) feel I do terribly is email marketing. I’m worried I’m not segmenting my list the right way,…
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The 2021 Gift Guides Episode!
Posted by How I Built It on April 16, 2023 at 3:04 pm

The 2021 Gift Guides Episode!

It’s the 2021 Gift Guides episode! This year I revamped the guides to be clearer, including more tools for people who work…
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How to Properly Niche and Grow Your Membership with Corey Haines
Posted by How I Built It on April 16, 2023 at 9:02 am

How to Properly Niche and Grow Your Membership with Corey Haines

A few weeks ago, we heard from John Warrillow about why we need to make subscriptions a core part of our businesses….
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How to Leverage the Facebook Algorithm to Grow Your Business with Jono Petrohilos
Posted by How I Built It on April 16, 2023 at 2:59 am

How to Leverage the Facebook Algorithm to Grow Your Business with Jono Petrohilos

Sometimes it feels like Facebook gets a bad wrap. Of course, sometimes it feels like Facebook gets exactly what it deserves…so where…
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How I Ended Up Having My Best Black Friday Sale Ever
Posted by How I Built It on April 15, 2023 at 8:58 pm

How I Ended Up Having My Best Black Friday Sale Ever

This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in…
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Faceoff: Should Speakers be Paid for Virtual Events with Nathan Wrigley
Posted by How I Built It on April 15, 2023 at 2:57 pm

Faceoff: Should Speakers be Paid for Virtual Events with Nathan Wrigley

Back in October, I wrote a blog post called, “We Need to Talk About Speakers and Virtual Events.” I outlined how I…
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Generosity and the Future: My Favorite Christmas Story
Posted by How I Built It on April 15, 2023 at 8:55 am

Generosity and the Future: My Favorite Christmas Story

I knew from a young age, I wanted to play the drums. I got my first small kit when I was five…
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My 2022 Yearly Theme: The Year of Retreat
Posted by How I Built It on April 15, 2023 at 2:52 am

My 2022 Yearly Theme: The Year of Retreat

In 2021, there was a lot of good, but there was also a lot of stress. In fact, there was a lot…
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Why You Need to Publish Content to Have an Expertise with Rochelle Moulton
Posted by How I Built It on April 14, 2023 at 8:52 pm

Why You Need to Publish Content to Have an Expertise with Rochelle Moulton

How do you become an authority in your field? What’s the key to unlocking rewarding work and more sales with less selling?…
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