How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Using Psychology to Build a Better Business with Julian Garsdean
Are you a “Field of Dreams” marketer? Someone who thinks, “If I build it, they will come.” I was for a long…
Thoughts on the Vision Pro
Posted by How I Built It on August 27, 2023 at 1:15 pm

Thoughts on the Vision Pro

Apple is rarely the first to market with a product, and for good reason. Here are 4 lessons you can learn from…
You're Writing Your Business Book Wrong with Josh Bernoff
We live in an age where everything needs to be fast, easy, and in high volume. I’ve seen people say, “I’m going…
How I Found my VA
Posted by How I Built It on August 27, 2023 at 1:14 pm

How I Found my VA

Picture this: it’s 2020. Your spouse is a nurse. You have one small kid with another on the way. You know child…
Why I'm Going All-In on Long-Form Content
Posted by How I Built It on August 27, 2023 at 1:14 pm

Why I'm Going All-In on Long-Form Content

What do you get when you follow the pack instead of doing what’s best for you? A bad content strategy. A year…
My Monthly Digest Engine
Posted by How I Built It on August 27, 2023 at 1:14 pm

My Monthly Digest Engine

Earlier this month I made two decisions about the newsletter that you may have noticed: I got rid of the “Quick Hits”…
The Best Thing You Can Do is Document YOUR Journey with Tim Stoddart
“I despise social media.” This was my first impression of Tim Stoddart, and I was hooked. If you’re feeling frustrated and discouraged…
Little Experiments I'm Running
Posted by How I Built It on August 27, 2023 at 1:14 pm

Little Experiments I'm Running

A few weeks ago Jay Clouse wrote about Experimentality on his blog. This is a concept I love because experimenting is the…
Why Your Business NEEDS User Generated Content with Tory Gray
Are you missing the boat on user-generated content? User-Generated Content (UGC) isn’t just for getting testimonials on social media. In fact, today’s…
What Baby Clothes Can Teach You About Understanding Your Customers
If you’re a parent, you’re probably familiar with something that’s been recently reintroduced into my life. It’s 2 am, and my 7-month-old…