WPExperts Acquires Post SMTP Plugin
WPExperts, a Pakistan and Egypt-based WordPress development agency with more than 120 employees, has acquired the Post SMTP plugin from its former developer, Yehuda Hassine. This is the agency’s second acquisition this year, after picking up Rich Tabor’s Login Designer plugin in January. The Post SMTP plugin is a fork of the Postman SMTP plugin, which was closed by WordPress.org in 2017 due to an unfixed security vulnerability. Hassine, a longtime user of the plugin, fixed the vulnerability, forked it, and renamed it to Post SMTP Mailer/Email Log. He grew the plugin to more than 300,000 active users, managing its development and support by himself, before becoming too busy with his full-time job. Post SMTP improves the delivery of emails that WordPress generates and it logs the causes of failed emails to help eliminate configuration mistakes. Its chief competitors include WP Mail SMTP by WPForms (2 million+ installs) and Easy WP SMTP (600,000 installs). WPExperts plans to continue the plugin’s free version and does not plan to release a commercial version. Instead, they are working towards monetizing it with paid add-ons. “This is the biggest acquisition for WPExperts in terms of acquired plugin active users (300,000+),” WPExperts community manager Zubair Siddiq said.…
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