DuckDuckGo and Brave Move to Bypass Google AMP Pages by Default

DuckDuckGo and Brave Move to Bypass Google AMP Pages by Default

Posted by WP Tavern on April 20, 2022 at 6:02 pm
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Yesterday both DuckDuckGo and the Brave browser announced they will be bypassing Accelerated Mobile Pages (AMP) in favor of serving publishers’ content on the original URL. Brave is calling the new feature “De-AMP.” In cases where it’s not possible to rewrite the URLS, the browser will watch as pages are fetched and redirect users, while preventing AMP code from being loaded and executed. “AMP harms users’ privacy, security and internet experience, and just as bad, AMP helps Google further monopolize and control the direction of the Web,” Brave Privacy engineer Shivan Sahib said. Brave is also working on a “debouncing” feature to protect its users against bounce tracking. It detects when a user is about to be passed through to a known tracking domain and skips the tracking site, delivering the user directly to the intended destination. This is currently available in the nightly version of Brave. De-AMP is available in the Nightly and Beta versions of the browser and will be turned on by default in the next official release for desktop and Android, with a debut on iOS following after. Shortly after Brave published its announcement, DuckDuckGo tweeted that its apps and extensions now also support bypassing AMP…

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